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Business Builders
I created Business Builders as a weekly interview series to have honest conversations with business owners, entrepreneurs, and investors about their journeys; their successes, setbacks, and the lessons they’ve learned along the way. As a growing business builder myself, I want to learn directly from my guests and share those insights with you. My goal is to provide listeners with practical takeaways, fresh perspectives, and real inspiration to help you on your own path to building and growing a business.
Business Builders
From CTO to CEO | John Corley, Spanish Point Technologies
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John Corley explains why great products still fail, why ambition matters more than most founders realise, and how Spanish Point Technologies became a global software company powering the music industry.
John Corley joins Business Builders to share the story of building Spanish Point Technologies from a small Irish software consultancy into an international technology company employing more than 120 people, generating €27 million in annual revenue, and providing the software behind music royalty systems across the world.
John reflects on the costly lessons learned after investing millions into a product that received a standing ovation from Microsoft but ultimately failed commercially, and explains why distribution, market focus and go-to-market strategy matter just as much as building a great product. He also discusses bootstrapping for nearly two decades, transitioning from services to software products, embracing AI to solve real-world problems, preserving company culture during rapid growth, and why founders shouldn't be afraid to think much bigger than they're comfortable admitting.
This is a conversation about entrepreneurship, software, AI, leadership, product strategy, scaling, company culture, ambition, bootstrapping, and building a global technology business from Ireland.
"Building a great product isn't enough."
🎧 In this episode, you'll learn:
• How Spanish Point Technologies grew into a €27 million global software business
• Why a standing ovation from Microsoft still wasn't enough to make a product succeed
• The difference between building a great product and building a great business
• Why bootstrapping helped shape the company's long-term success
• How AI is transforming the music industry and royalty payments
• Why founders need the confidence to think and communicate more ambitiously
• How to scale a business without losing its culture
• Why hiring curious people beats hiring experienced people
• How John transitioned from CTO to CEO after twenty years
• Why some of the most valuable business lessons come from failure
⏱️ Timestamps
00:00 - Cold open
01:28 - What is Spanish Point Technologies?
05:03 - Is AI changing software forever?
07:02 - Using AI to transform the music industry
14:12 - How the music software business began
17:11 - Bootstrapping the company from day one
18:50 - Winning Microsoft's Worldwide Partner of the Year
21:42 - Turning down venture capital
22:55 - Building products instead of selling services
24:05 - The €3 million product that failed
26:42 - The lessons that changed the business forever
28:15 - Building software for the global music industry
31:44 - Learning to think bigger as a founder
33:52 - Hiring and developing great people
37:23 - Scaling culture as the company grows
38:49 - Becoming CEO after twenty years as CTO
41:03 - Leadership without changing who you are
43:33 - Learning confidence and public speaking
46:59 - What entrepreneurs have in common
48:28 - Growing the company through ambition
49:29 - Why Spanish Point took private equity investment
52:09 - Starting the business with no investors
55:04 - What's next for Spanish Point Technologies?
Topics covered:
Entrepreneurship, software, SaaS, AI, artificial intelligence, leadership, scaling, business growth, founders, bootstrapping, software engineering, Microsoft, startups, company culture, hiring, CTO, CEO, product strategy, go-to-market strategy, music industry, music royalties, digital transformation, private equity, Irish business, Spanish Point Technologies.