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Business Builders
I created Business Builders as a weekly interview series to have honest conversations with business owners, entrepreneurs, and investors about their journeys; their successes, setbacks, and the lessons they’ve learned along the way. As a growing business builder myself, I want to learn directly from my guests and share those insights with you. My goal is to provide listeners with practical takeaways, fresh perspectives, and real inspiration to help you on your own path to building and growing a business.
Business Builders
Building Sales Teams, LinkedIn Content & The Price Of Entry. Ross Keating (The Lennox Academy)
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In Series 10, Episode #92, I sit down with Ross Keating, founder of The Lennox Academy, a sales training business that has achieved six-figure monthly revenues within two and a half years. Ross shares his journey from door-to-door sales to founding The Lennox Academy, detailing his strategies for building an effective sales team and marketing via LinkedIn. He emphasises the importance of a repeatable and scalable business model, offers insights into his content distribution strategy, and outlines his plans for launching two new ventures: The Arena, a community for sales leaders, and Overpath AI, an AI agent service for sales teams.
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Produced by Jetbooks, Chartered Accountants Ireland.