Evolution, Quality & Building A Potato Empire. Tom Keogh (Keogh's Crisps)

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In Episode #066 of Series 8, host Conor Kearney speaks with Tom Keogh, founder and managing director at Keogh's Farm. Tom shares insights on the evolution of his family business from a modest potato farm to Ireland's largest homegrown potato crisps brand, exporting to over 20 countries. Listeners learn about the key challenges and successes faced by Keogh's, including an in-depth discussion on their focus on quality, strategic branding, and overcoming industry difficulties. Tom also touches on the significance of sustainable practices and global philanthropic efforts, alongside his long-term vision of making Keogh's a globally recognised brand on par with icons such as Guinness and Kerrygold.

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