Pioneering E-Commerce & The Importance Of Culture Over Strategy. Lulu O'Sullivan (Gifts Direct) Artwork

Irish Business Builders

A show about great Irish businesses, and the people who built them. Stay tuned for weekly conversations with an eclectic selection of guests covering their challenges, triumphs, inspirations and more. Hosted by me, Conor Kearney from Jetbooks.ie

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Irish Business Builders

Pioneering E-Commerce & The Importance Of Culture Over Strategy. Lulu O'Sullivan (Gifts Direct)

September 09, 2024 • Conor Kearney from Jetbooks.ie • Season 7

Produced by Jetbooks, Chartered Accountants Ireland.

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In Series 7, Episode #058 of the Irish Business Builders podcast, host Conor Kearney interviews Lulu O'Sullivan, the founder of successful e-commerce brands GiftsDirect.com and TheIrishStore.com. Lulu shares insights from her entrepreneurial journey, starting with a small budget and pioneering one of Ireland's first e-commerce websites. She discusses the importance of customer service, the impact of culture over strategy, and lessons learned from challenges faced while scaling her business. O'Sullivan recounts her experience with the Leadership for Growth program at Stanford, which led to the creation of The Irish Store and further growth strategies.

CONNECT WITH CONOR:

LinkedIn

LULU'S LINKS:

Gifts Direct

The Irish Store

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